Maya Renae Smith
Integrated Strategic Communications — Portfolio

Maya RenaeSmith

Maya Renae Smith Maya R. Smith

Turning brand ideas into work people remember.

A communications strategist who builds coherent brand stories across every channel — from the strategy that shapes the message to the campaign that carries it.

01

The Strategist

She connects what a brand means with how people actually feel it.

A University of Kentucky graduate with a Bachelor of Arts in Integrated Strategic Communications, Maya was trained to think across the whole system — research, message, medium, and measurement — not one piece at a time.

She pairs an analytical read of audiences with a real feel for voice and story, turning strategy into work that's clear, on-brand, and built to move the people it's meant for.

Ready to bring that integrated mindset to a team that values sharp thinking and sharper execution.

02

What She Does

i
Brand & Message Architecture
Positioning and a message framework that keeps every touchpoint saying the same thing, the right way.
ii
Copy & Storytelling
Writing that carries a brand's voice from headline to caption — clear, persuasive, channel-tuned.
iii
Integrated Campaigns
Planning that unites paid, owned, and earned media into one story, with metrics set from the start.
iv
Digital & Social
Calendars, community, and platform-native ideas that grow reach without losing the core voice.
v
Research & Analytics
Audience and performance analysis that turns data into the next creative decision.
vi
Creative Direction
An eye for how words, design, and media come together — cohesive from concept to launch.
03

Selected Work

01
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Campaign · Placeholder

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Swap in a real case study — the challenge, Maya's strategy, and the result.

StrategySocialCopy
02
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Brand · Placeholder

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Use this slot for a brand or messaging project. What was the goal, what changed?

PositioningVoiceResearch
03
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Content · Placeholder

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A writing or content sample fits here — link it and note the audience and outcome.

ContentEditorialDigital
04
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Analytics · Placeholder

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Show a data or research project. Lead with the insight and the decision it drove.

AnalyticsInsightReport
The Face Behind the Brand

Meet Maya

The strategist who sees the whole board — and the details that make the difference.

Maya Renae Smith
04

The Credentials

’26

University of Kentucky

Bachelor of Arts, Integrated Strategic Communications · College of Communication & Information

Go Big Blue
Lexington, KY
05

Let's Talk

Open to communications & marketing roles — and always up for a good brief.